Join Piedmont Triad Regional Council and AGRO International in an engaging session focused on better understanding your retail customer profile.

Topics will include:

• common barriers to access (transportation, time, trust, purchasing patterns)
• how customers make decisions in low-access environments
• practical ways to improve the customer experience
• adjusting product offerings, communication, and operations to better serve
• real-world examples from farm, market, and mobile distribution models

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